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Brief: In pairs create a new music tv channel. Give it a name, a musical ethos and brand identity. To include a logo, business card and a3 poster.

I am working with Josh Carpenter.

Firstly we brainstormed some idea's to consider which route we could follow for our tv channel.
The ideas ranged from 50's rock and roll and brit pop to unsigned artists and london underground buskers.
We decided to develop the london underground buskers idea and began looking at things associated with the underground:
The ticket man
Tracks
Torn on the Platform
Busking
On the line
Tube
Blue, Red, White (underground logo)
The ten colours of the different tube lines
MTG - Mind The Gap (filling the gap in the music market)

We decided to call our Tv Channel MTG (Mind the Gap).
Next we looked into some poster ideas - we decided to go to the underground and take some photos of the mind the gap writing on the platform as the train went past - to get a blurred image and to take some photos of buskers etc. These photographs helped us to develop the imagery we wanted to present for the brand identity.
We also played around with some logo ideas - using the old underground logo shapes, and the colours of the tube lines. We also looked into the idea of each tube line colour representing a different genre of music.
Below are a selection of ideas we've been working on. We started off with the photograph's - then after discussing the project with Peter Chadwick - we decided we needed to make it more fun and contemporary. The images below are not final - we are still developing them to a more professional standard.

INSPIRED

BRIEF: You are required to select and record a piece of spoken word between 10 - 20 seconds in length which deals with the theme of inspiration. This dialogue can be from an interview with a creative practitioner talking about an aspect of their practice that you find inspiring or talking about someone who has inspired them. It can be about the making of an inspiring piece of work from within a range of creative practices which you find interesting. For this project you will be using digital and analogue motion graphic tools to generate studies in kinetic typography in response to sound and more specifically speech. You can use animation, stop frame, film and techniques from other fields to help complete the brief. Your final outcome should be a dynamic and engaging designed motion graphic response in the form of a 10 - 20 second quicktime movie.

So firstly i wrote a list of blogs and designers that i wanted to research into:


I then narrowed my choices down to 3 which included Michael Bierut talking about the typeface Helvetica, Erik Spiekermann talking about being a typo-maniac and Dave Droga talking about the style of design he likes. After getting feedback from the class, it was decided that i would move forward with the Michael Bierut clip.
I cant get it to upload the clip at the mo...so this is what he says....
No smiling fakery. Just a beautiful big glass of ice cold coke. The slogan underneath, 'its the real thing.' Period. coke. Period. In Helvetica. Period. Any questions? of course not. drink. coke. Period.

The next step was to research into Michael Bierut's work. Below are a few examples which show his simple typographic style.




Before i began to plan out my storyboard, we had a quick tutorial on using Adobe After Affects, this gave me a basic idea of how the typographic imagery could be moved around the page.

The style of my storyboard reflects Michael Bierut's simple, typographical style. He uses black and white and quite simple layouts. He is very bold, clear and concise when speaking his words. As this is a typographical motion graphics project i wanted to let the words show the imagery.

My original storyboard had a white background and i had taken what Michael Bierut was saying much more literally. For example i used the word 'period' instead of zooming into the full stop and i used the words 'any questions...of course not' instead of having a question mark and then a cross going through it. After speaking to my tutor - i developed my storyboard into a less literal piece. I tried to make the typography form the imagery and to let the movement reiterate what Michael Bierut is saying about Helvetica.




Below is my final inspired quicktime movie. Some small elements are different to the storyboard above.

BAD TYPE

Brief: In teams you are to explore bad type. Seek it out, categorize it and then devise a strategy or campaign, to include a designed award to give to the best offenders; you are then to present it to them.

Okay, so as a team we decided to start of by e-mailing lots of designers to get their input on the subject of 'bad type'. We asked them to sum up exactly what they thought of bad type and to give examples. We got a lot of feedback which was great...the next step was to create awareness to the general public. Our first idea was to use the quotes from the designers to create a installation which is outlined in the proposal below. After much consideration we decided to change this idea to focus more on the actual quotes and to make them more clear. We did this by creating posters with quotes from designers and put them up around london. Our idea for the 'award' - was for people to vote for the quote they best felt summed up bad type. we would then give an award to the designer.

Wordplay: Illustrative Typography

BRIEF: A bright, dynamic witty, eye catching, contemporary and conceptual solution to communicate to the audience your personal approach to the communication of the word you have been given. The final form of your outcome will be an A2 poster in landscape format. Adobe illustrator should be used to construct the finished outcome, but other media, mark making techniques and software applications can be used to explore and construct elements that go to make up this final piece of illustrated typography. You will also produce a 'zine' and a photo of a 3d model.

My word: HIP-HOP.

Below is my poster so far...i need to work on giving the letters more detail and i need to consider the background.
I will upload my zine (when i find a scanner)
Below the poster is my 3d representation of the word.

Snow times

Okay, so....A couple of days before were due back to Uni for term 2 and we get this e-mail:
The best typographic design made from snow, and photographed, wins. Those living in La Rochelle are at a clear disadvantage and will be compensated. I look forward to receiving your sporadic jpegs before we start this Monday then.

Iconic Photo

BREIF: Choose an iconic photo and reenact it in the photography studio.
I had a few ideas for different images to portray: i originally posed as albert einstein with his tongue sticking out...however that didn't turn out so well so i decided to do a more artistic photograph. My final choice was to pose as Renee Perle by the photographer Jacques Henri Lartigue.

Library Project

BRIEF: You are each to produce an edition of 50 pieces of work. The format is to be slightly smaller than A6 portrait. You are to make up a 'blank' album - A6 single page spread, A5 landscape double page spread. The title of the book is The Rules. It should refer to the artists book collection at Chelsea.

I decided to go for quite a simple approach to the brief... an important rule is that you cannot photograph artist books. The image is made up of the words 'DO NOT PHOTOGRAPH' and represents the imagery of a standard camera.

The image below represents 4 of the postcards.